Marketing
In addition to supplying you with the best coffees and complementary products on the market, Ellis can help create a comprehensive array of marketing and point of sale that will provide your hot beverage area with an elegant new look and modern attitude.
POS
We have developed three point of sale systems to provide our customers with multiple options to choose from to support their coffee programs. By selecting one of our systems, customers can compliment the assortment of Ellis coffees they serve. The systems will provide a professional and contemporary marketing presentation to your customers or guests.
Each point of sale system contains a complete kit of parts to support a complete coffee presentation including posters, menu boards, air pot wraps and backers, and blend name cards. Our new coffee cups are designed to fit with all three systems.
Euro Café
This point of sale system was designed to represent the street-side cafes of Europe described on the packages of our Mezzaroma line of coffees.
The red and gold are colors common to southern France where coffee culture thrives. The clean and simple design is in the style of turn of the century paintings and photos of famous Paris cafes and buildings.
City Scape
This point of sale system was designed for customers who are serving coffees in or near urban centers. The imagery represents the bustling activity and cultural icons of a major city. The sketch is a commissioned rendition of Philadelphia, but is done in a way to represent any major city.
The blue of the Presidential blend from our Heritage line of coffees was used here to compliment the style of blue line architectural drawings you might find in a city’s archive.
Origins
This point of sale system was designed for customers who are interested in the origins of our specialty coffees and in sustainability. The imagery represents the Central American regions where we source our coffee beans and the natural environments that the sustainable coffees protect.
The lush green colors are brought to life with a retro painting style reminiscent of seed packets and citrus boxes from an earlier agricultural period in America.
Custom Programs
In addition to the Ellis branded point-of-sale materials Ellis coffee can, where applicable, work with multi-unit locations and chains to develop custom branded point of sale materials. With our partners we can take the process from start to finish including the design, production, installation and maintaining of your marketing materials in store.
Equipment
Ellis Coffee sales professionals work with our customers to develop a custom equipment package. We support almost every major equipment manufacturer. With our expertise we can suggest the optimal equipment package to brew the best cup of coffee, improve operational efficiency, and minimize waste.
Service
Fast and knowledgeable equipment support has been a hallmark of Ellis Coffee for over a hundred years. With a single call to our 800 number our expert service team will quickly troubleshoot your equipment issues and determine the best course of action. Our goal is to resolve your equipment issues quickly and with no hassle. If we determine a service visit is required we will electronically dispatch our in house service professionals. Our goal is to make sure you are always serving the highest quality products and minimizing downtime.
We also provide scheduled preventative maintenance to avoid emergencies and down time.